Our Name
To reflect the more collaborative nature of our work, and to increase consistency, we officially changed our name in 2018 from “The Repentance Project” to “Repentance Project”. All mentions of the organizations should eliminate the capitalized article “The” (except where grammatically appropriate).
Our Tagline
Our tagline is: Recognize. Repent. Respond. In Relationships.
Our tagline was derived from our “4 R’s”: (1) Recognize slavery’s persistent legacy, (2) repent with sorrow, and (3) respond meaningfully in the context of (4) relationships.
Our Logos
Primary Logos
Regional Logos
Text Only Logo
*The text only logo is used sparingly and only where space prohibits the use of the primary or regional logos.
**This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.
Logo Fonts
The Repentance Project logos are comprised of two fonts. The primary font, which is used for the word “Repentance,” is based on the handwriting of Timothy Matlack. Matlack was both a Quaker and a critic of slavery who supported abolition. He was also a clerk to the secretary of the Second Continental Congress, and because of his excellent penmanship, was selected as the scribe for the official version of the United States Declaration of Independence.
The secondary font, used for the word “Project,” is based on printing press typefaces from the eighteenth century. These typefaces would have been used in bills of sale for the enslaved; in the legislation that legitimized slavery; and in the circulars, bulletins, advertisements, and broadsides used by slave traders and slave catchers.
These fonts were selected because they anchor us in the historical narrative of both slavery and freedom. They juxtapose the reality of the slave economy with the nation’s founding documents of independence, which so boldly affirm:
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.
By using these fonts, we recognize the past while seeking to forge a path forward. The hope is that, together—by recognizing, repenting, and responding in relationships—we can facilitate the formation of a more perfect union in which these founding truths can be realized and enjoyed by all citizens.